Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Year of publication: |
2021
|
---|---|
Authors: | Madadi, Rozbeh ; Torres, Ivonne M. ; Zúñiga, Miguel Ángel |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 42.2021, 1/2, p. 74-92
|
Subject: | brand loyalty | brand equity dimensions | brand love | brand trust | Consumer behavior | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Emotion |
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