High and low involvement products and their relationship with purchase intentions of Thai consumers
Year of publication: |
2010
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Authors: | Boriboon, Nisarnart ; Alsua, Carlos ; Suvanujasiri, Auychai |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 10.2010, 2, p. 37-54
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Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Thailand |
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