Thai consumers' purchase decisions and private label brands
Kandapa Thanasuta
| Year of publication: |
2015
|
|---|---|
| Authors: | Kandapa Thanasuta |
| Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 10.2015, 1, p. 102-121
|
| Subject: | Thailand | Consumer behaviour | Consumer purchase decision | National brands | Private label brands | Konsumentenverhalten | Markenführung | Brand management | Handelsmarke | Store brand | Kaufentscheidung | Purchase decision | Markenartikel | Brand | Markenimage | Brand image | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011348533