High customer service quality in the beauty service design
Masaki Iijima (Aichi Gakuin University, Meijyo, Kitaku, Nagoyashi, Aichi, Japan), Kentaro Azuma (Junet Inc., Suenaga, Takatsuku, Kawasakishi, Kanagawa, Japan)
| Year of publication: |
2015
|
|---|---|
| Authors: | Iijima, Masaki ; Azuma, Kentaro |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 21.2015, 1/2/3, p. 72-82
|
| Subject: | cosmetics shop | service quality | rich knowledge customers | regional branding | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Kosmetik | Cosmetics | Markenführung | Brand management | Ästhetik | Aesthetics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442748