High-involvement and low-involvement products : a comparison of brand awareness among students at a South African university
Laetitia Radder and Wei Huang
| Year of publication: |
2008
|
|---|---|
| Authors: | Radder, Laetitia ; Huang, Wei |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 12.2008, 2, p. 232-243
|
| Subject: | Sportbekleidung | Sportswear | Kaffee | Coffee | Markenimage | Brand image | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Südafrika | South Africa |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737196