High-luxury coffee brands : a comparative analysis of digital communication on luxury and sustainability dimensions
Year of publication: |
2024
|
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Authors: | De Luca, Patrizia ; Bellotto, Marco |
Published in: |
Digital Transformation for Fashion and Luxury Brands : Theory and Practice. - Cham : Springer International Publishing, ISBN 978-3-031-35589-9. - 2024, p. 383-405
|
Subject: | Coffee | Digital communication | High-luxury | Luxury | Sustainability | Luxusgüter | Luxury goods | Kaffee | Nachhaltigkeit | Nachhaltige Entwicklung | Sustainable development | Kommunikation | Communication | Online-Marketing | Internet marketing | Kaffeeanbau | Coffee farming | Digitalisierung | Digitization | Markenführung | Brand management |
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