High touch through high tech: the impact of salesperson technology usage on sales performance via mediating mechanisms
Michael Ahearne; Eli Jones; Adam Rapp; John Mathieu
| Year of publication: |
2008
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|---|---|
| Authors: | Ahearne, Michael ; Jones, Eli ; Rapp, Adam ; Mathieu, John |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 54.2008, 4, p. 671-685
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| Subject: | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Informationstechnik | Information technology | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003701548