High-value niche production: what Australian wineries might learn from a Bordeaux first growth
David Aylward and Gabrielle Carey
| Year of publication: |
2009
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|---|---|
| Authors: | Aylward, David ; Carey, Gabrielle |
| Published in: |
International journal of technology, policy and management : IJTPM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1468-4322, ZDB-ID 2113290-2. - Vol. 9.2009, 4, p. 342-357
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| Subject: | Bordeaux | Weinbau | Wine industry | Massenproduktion | Mass production | Nischenstrategie | Niche marketing strategy | Agrarproduktion | Agricultural production | Wettbewerbsvorteil | Competitive advantage | Produktqualität | Product quality | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003971050