Higher management risks in product strategy
Thomas A. Staudt
| Year of publication: |
1973
|
|---|---|
| Authors: | Staudt, Thomas A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 37.1973, 1, p. 4-9
|
| Subject: | Betriebsrisiko | Produktgestaltung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002865848