History marketing : using history as a corporate strategic asset

Anders Sjöman

Every organization has a unique history. Put to proper use, it becomes a strategic asset that companies can leverage for future growth. This book shows the business energy that can be unleashed through an active use of a company's own heritage - or history marketing.[Bokinfo]

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Year of publication:	2023
Authors:	Sjöman, Anders
Publisher:	[Schweden] : Business History Publishing
Subject:	Unternehmensgeschichte \| Business history \| Marketingmanagement \| Marketing management \| Strategisches Management \| Strategic management \| Schweden \| Sweden
Description of contents:	Table of Contents [gbv.de]

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Extent:	193 Seiten Illustrationen 20 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	202310
ISBN:	978-91-988167-9-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014427245