History of consumer psychology
Year of publication: |
2008
|
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Authors: | Schumann, David W. ; Haugtvedt, Curtis P. ; Davidson, Edith |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 3-28
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ökonomische Ideengeschichte | History of economic thought |
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