Hold firm or adapt? : an empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity
Jake D. Hoskins and Benton A. Brown
| Year of publication: |
July-December 2017
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| Authors: | Hoskins, Jake D. ; Brown, Benton A. |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 2, p. 188-212
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| Subject: | Exclusivity | institutional adaptation | Liberal Arts Colleges | niche organizations | organizational identity | small size | Hochschule | Higher education institution | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2017.1386258 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011794819