Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Year of publication: |
2016
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Authors: | Hoskins, Jake D. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 274-280
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Subject: | Private label | Retailing | Diapers | Quality perceptions | Pricing | Brand management | Markenführung | Handelsmarke | Store brand | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price | Marketingmanagement | Marketing management | Markenartikel | Brand |
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