Holding company cost economies in the global advertising and marketing services business
Alvin J. Silk and Ernst R. Berndt
Year of publication: |
2004
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Authors: | Silk, Alvin J. ; Berndt, Ernst R. |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 2.2004, 5, p. 1-48
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Saved in:
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