The mobile mind shift : engineer your business to win in the mobile moment
Ted Schadler, Josh Bernoff, Julie Ask
| Year of publication: |
[2014] ; First edition
|
|---|---|
| Authors: | Schadler, Ted ; Bernoff, Josh ; Ask, Julie |
| Publisher: |
Cambridge, Massachusetts : Groundswell Press |
| Subject: | Mobile Business | Mobile business | Strukturwandel | Structural change | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 257 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references (pages 233-239) and index |
| ISBN: | 978-0-9913610-0-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011894583