Holiday advertising versus gift cards : Influence of religiosity on retailer evaluations
Year of publication: |
2020
|
---|---|
Authors: | Taylor, Valerie A. ; Minton, Elizabeth A. |
Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 45.2020, 3 (04.12.), p. 409-422
|
Publisher: |
Wiley |
Saved in:
Online Resource
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