Home country image and ethnocentrism among young consumers in a developing country
Year of publication: |
2016
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Authors: | Sulhaini |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 9.2016, 2, p. 195-211
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Subject: | home country image | consumer ethnocentrism | product belief | willingness to buy | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Markenimage | Brand image | Nationalkultur | National culture |
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