Honesty is the best policy: The effects of disclosure in word-of-mouth marketing
Year of publication: |
2013
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Authors: | Abendroth, Lisa J. ; Heyman, James E. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 19.2013, 4 (1.9.), p. 245-257
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Saved in:
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