Hoping grey goes green : air pollution's impact on consumer automobile choices
Year of publication: |
June 2017
|
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Authors: | Li, Jia ; Moul, Charles C. ; Zhang, Wanqing |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 267-279
|
Subject: | Green marketing | Choice model | Consumer behavior | Hope | Environmental economics | Applied industrial organization | Konsumentenverhalten | Consumer behaviour | Industrieökonomik | Industrial organization | Luftverschmutzung | Air pollution | Öko-Marketing | Umweltbewusstsein | Environmental consciousness | Umweltökonomik |
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