Hospital portfolio strategy and patient choice
Year of publication: |
2024
|
---|---|
Authors: | Sunder, Sarang ; Thirumalai, Sriram |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 1, p. 53-76
|
Subject: | health care | portfolio strategy | focus | related focus | choice | complexity | quality signaling | services | Portfolio-Management | Portfolio selection | Krankenhaus | Hospital | Gesundheitsversorgung | Health care | Dienstleistungsqualität | Service quality | Theorie | Theory |
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