How hospitality brands grow : what hospitality marketers should know about Andrew Ehrenberg's work (invited paper for "luminaries" special issue of International Journal of Hospitality Management)
Year of publication: |
January 2019
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Authors: | Lynn, Michael |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 76.2019, 2, p. 70-80
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Subject: | Market segmentation | Targeting | Loyalty programs | Marktsegmentierung | Management | Markenartikel | Brand | Papier | Paper | Fachzeitschrift | Journal | Kundenbindungsprogramm | Loyalty program |
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