Rural marketing : challenges and opportunities
Year of publication: |
2017
|
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Authors: | Kumar, Dinesh ; Gupta, Punam |
Publisher: |
Los Angeles : SAGE Texts |
Subject: | Marketing | Marketingmanagement | Marketing management | Zielgruppe | Target group | Ländlicher Raum | Rural area | Indien | India |
Description of contents: | Table of Contents [gbv.de] |
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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra, (2015)
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Promoting oral health in rural India : the case of pepsodent
Bahal, Shubhra, (2015)
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Kamiya, Mitsugi, (1980)
- More ...
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Hospitals as social brands : building brands by serving society
Kumar, Dinesh, (2021)
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Communicating in media dark areas
Kumar, Dinesh, (2021)
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Ethical branding best practices : a study of Fabindia in the context of social business
Kumar, Dinesh, (2019)
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