Host country consumers’ brand attitudes after cross-border acquisitions
Year of publication: |
2017
|
---|---|
Authors: | Shi, Tiebing ; Li, Jiandong ; Lim, Chi Lo |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 6, p. 559-572
|
Publisher: |
Emerald Publishing Limited |
Subject: | Attitudes toward a CBA event | Brand-image fit | Consumer ethnocentric tendencies | Cross-border-acquisition | Post-CBA brand attitudes |
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