Hosting the Olympics: a city's make-or-break impression
Year of publication: |
2013
|
---|---|
Authors: | Herstein, Ram ; Berger, Ron |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 34.2013, 5, p. 54-59
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Branding | Tourism | City branding | Olympic Games | Barcelona model | London model |
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