Hotel loyalty programs : the halo effect
Year of publication: |
2015
|
---|---|
Authors: | Pizam, Abraham |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 48.2015, p. 167-168
|
Subject: | Hotellerie | Hotel industry | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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