The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs
Year of publication: |
2022
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Authors: | Shin, Minjung ; Back, Ki-Joon ; Lee, Choong-Ki ; Lee, Young-Sub |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 1, p. 19-32
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Subject: | collective self-esteem | commitment | loyalty program | luxury | membership program | social identity theory | switching resistance | word of mouth | Luxusgüter | Luxury goods | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Sozialpsychologie | Social psychology |
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