Hotel-Marketing : Strategien, Marketing-Mix, Planung, Kontrolle
Klaus Barth ; Hans-Joachim Theis
| Year of publication: |
1998 ; 2., übearb. und erw. Aufl.
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|---|---|
| Authors: | Barth, Klaus ; Theis, Hans-Joachim |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Hotel | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 360 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-23681-3 |
| Classification: | Marketing ; Gastgewerbe, Catering |
| Source: |
Persistent link: https://www.econbiz.de/10004675213