Hotel-Marketing : Strategien, Marketing-Mix, Planung, Kontrolle
Klaus Barth/Hans-Joachim Theis
| Year of publication: |
1998 ; 2., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Barth, Klaus ; Theis, Hans-Joachim |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Hotellerie | Hotel industry | Marketing | Theorie | Theory | Deutschland | Germany | Hotel |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 360 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 295 - 304 Literaturverz. S. 347 - 360 kart. : ca. DM 128.00 |
| ISBN: | 3-409-23681-3 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges ; Gastgewerbe, Catering |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014013379