Hotel marketing strategies in turbulent times : path analysis of strategic decisions
Drew Martin; Mark Isozaki
| Year of publication: |
2013
|
|---|---|
| Authors: | Martin, Drew ; Isozaki, Mark |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1544-1549
|
| Subject: | Marketingmanagement | Marketing management | Führungskräfte | Managers | Befragung | Interview | Pfadabhängigkeit | Path dependence | Hotellerie | Hotel industry | Asiatisch-pazifischer Raum | Asia-Pacific region |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757031