Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Jerry G. Kliatchko; Don E. Schultz
| Year of publication: |
2014
|
|---|---|
| Authors: | Kliatchko, Jerry G. ; Schultz, Don E. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 2, p. 373-390
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| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Werbewirtschaft | Advertising industry | Führungskräfte | Managers | Meinung | Opinion | Asiatisch-pazifischer Raum | Asia-Pacific region |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362876