Hotel marketing strategy and the theory of reasoned action
Year of publication: |
1996
|
---|---|
Authors: | Buttle, Francis ; Bok, Bungkwon |
Published in: |
International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 8.1996, 3, p. 5-10
|
Publisher: |
MCB UP Ltd |
Subject: | Business travel | Consumer attitudes | Hotels | Marketing strategy | Service quality |
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