Household and buyer behavior
Year of publication: |
1971
|
---|---|
Authors: | Shaffer, H. Jay ; Granbois, Donald H. ; Wind, Ioram |
Other Persons: | Hollander, Stanley C. (contributor) ; Oxenfeldt, A. R. (contributor) ; Rockwood, Persis Emmett (contributor) |
Published in: |
New essays in marketing theory. - Boston, Mass. : Allyn & Bacon. - 1971, p. 151-265
|
Subject: | Verbraucher | Marktforschung |
Description of contents: |
Rockwood, Persis Emmett: Behavioral dynamics in the consumption of utilities. S. 254-265
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