Value first, then price : building value-based pricing strategies
edited by Andreas Hinterhuber and Todd C. Snelgrove
| Year of publication: |
2022 ; Second edition.
|
|---|---|
| Other Persons: | Hinterhuber, Andreas (ed.) ; Snelgrove, Todd C. (ed.) |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Preismanagement | Pricing strategy | B-to-B-Marketing | Business-to-business marketing |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-17793-7 ; 1-003-17793-X ; 978-1-000-51519-0 ; 1-000-51519-2 ; 978-1-000-51515-2 ; 1-000-51515-X ; 978-1-032-01219-3 ; 978-1-032-01212-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013176223