How advertisements mixing black and white actors affect consumer intent : perceived authenticity can strengthen responses to interracial advertising
Enping (Shirley) Mai, Diana L. Haytko, Brian J. Taillon
| Year of publication: |
2022
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|---|---|
| Authors: | Mai, Enping ; Haytko, Diana L. ; Taillon, Brian J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 3, p. 252-270
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Afroamerikaner | African Americans | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2022-013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435302