How advertising claims affect sports consumers' purchase intention of badminton rackets? : the role of regulatory fit
Ying-Lien Ni, Che-Chun Kuo, Wen Hsin Chang, Chia-Huei Wu and Lung Hung Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Ni, Ying-Lien ; Kuo, Che-Chun ; Chang, Wen Hsin ; Wu, Chia-Huei ; Chen, Lung Hung |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 4, p. 623-637
|
| Subject: | Advertising | Regulatory focus | Sports consumer behavior | Sports products | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sport | Sports | Werbung | Werbewirkung | Advertising effects | Profisport | Professional sports |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-02-2022-0052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014377666