How Advertising Drives Pro-Environmental Willingness to Pay : Evidence from a Within-Participant Between-Group Experiment
Year of publication: |
[2023]
|
---|---|
Authors: | Guo, Jianfeng ; Yang, Xiaohan ; Gu, Fu |
Publisher: |
[S.l.] : SSRN |
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Experiment | Schweden | Sweden |
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