How agencies evaluate advertising
Eugene C. Pomerance
Year of publication: |
1965
|
---|---|
Authors: | Pomerance, Eugene C. |
Published in: |
Proceedings of the Winter Conference of the American Marketing Association. - Chicago, Ill., ISSN 0569-6453, ZDB-ID 209635-3. - 1965, p. 167-173
|
Subject: | Werbung | Erfolg |
Saved in:
Saved in favorites
Similar items by subject
-
Prange, Sebastian, (2005)
-
(1970)
-
Strategien und Wirkungen der Funk- und Fernsehwerbung : Wirkungskriterien und Wirkungsverläufe
Steffenhagen, Hartwig, (1985)
- More ...
Similar items by person
-
How agencies evaluate advertising
Pomerance, Eugene C., (1969)
- More ...