How agencies evaluate advertising
Eugene C. Pomerance
| Year of publication: |
1969
|
|---|---|
| Authors: | Pomerance, Eugene C. |
| Published in: |
Measuring advertising effectiveness. Selected readings. - Homewood, Ill. [u.a.] : Irwin. - 1969, p. 88-94
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Reflections on progress in marketing. 1964 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002655591