How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Lu Chen, Yong-Quan Li, Chih-Hsing Liu
| Year of publication: |
2019
|
|---|---|
| Authors: | Chen, Lu ; Li, Yong-Quan ; Liu, Chih-Hsing |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 75.2019, p. 185-197
|
| Subject: | Service quality | Brand equity | Repurchase intention | Perceived value | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Taiwan | Fluggesellschaft | Airline |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2018.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112383