How anchoring and self-confidence level influence perceived saving on tensile price claim framing
Year of publication: |
April 2016
|
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Authors: | Qiu, Landie ; Cranage, David ; Mattila, Anna S. |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 15.2016, 2, p. 138-152
|
Subject: | promotional pricing | tensile price claim | price framing | anchoring and adjustment theory | perceived saving | self-confidence | Preismanagement | Pricing strategy | Sparen | Savings | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory |
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