When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
Year of publication: |
2017
|
---|---|
Authors: | DelVecchio, Devon ; Heath, Timothy B. ; Chauvin, Max |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 7, p. 750-758
|
Subject: | Promotions | Discounts | Price framing | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Prospect Theory | Prospect theory | Preismanagement | Pricing strategy | Experiment | Signalling | Preisdifferenzierung | Price discrimination |
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