How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Year of publication: |
2011
|
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Authors: | Wu, Eugenia C. ; Cutright, Keisha M. ; Fitzsimons, Gavan J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 296-307
|
Subject: | Konsumentenverhalten | Consumer behaviour | Selbstevaluation | Self-assessment | Lernprozess | Learning process | Persönlichkeitspsychologie | Personality psychology | Marktforschung | Market research |
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