How augmented reality media richness influences consumer behaviour
Inês Pessoa de Amorim, João Guerreiro, Sara Eloy, Sandra Maria Correia Loureiro
| Year of publication: |
2022
|
|---|---|
| Authors: | Amorim, Inês Pessoa de ; Guerreiro, João Pedro Silva Martins ; Eloy, Sara ; Loureiro, Sandra Maria Correia |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 6, p. 2351-2366
|
| Subject: | emotions | retail | augmented reality | avatar | social presence | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Emotion | Einzelhandel | Retail trade | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412497