Significance of Electronic Word-of-mouth in today's digital era : a conceptual study
Kiran S. Nair
Year of publication: |
2017
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Authors: | Nair, Kiran S. |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 16.2017, 2, p. 229-239
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Subject: | Electronic Word of Mouth | E-Commerce | Consumer Buying Behavior | Digital Marketing | Social Web | Social web | Virales Marketing | Viral marketing | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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