How brand awareness affects online purchase intention : considering the role of perceived risk
Year of publication: |
2012
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Authors: | Hashemi, Novin ; Hajiheydari, Nastaran |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 3/4, p. 274-291
|
Subject: | Online-Handel | Online retailing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Beziehungsmarketing | Relationship marketing |
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