How brand awareness relates to market outcome, brand equity, and the marketing mix
Year of publication: |
2012
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Authors: | Huang, Rong ; Sarigöllü, Emine |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 1, p. 92-100
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