How brand awareness relates to market outcome, brand equity, and the marketing mix
Year of publication: |
2012
|
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Authors: | Huang, Rong ; Sarigöllü, Emine |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 1, p. 92-99
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Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Präferenztheorie | Theory of preferences |
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