How brand innovativeness and quality impact attitude toward new service line extensions : the moderating role of consumer involvement
Jean Boisvert and Nick J. Ashill
| Year of publication: |
2011
|
|---|---|
| Authors: | Boisvert, Jean ; Ashill, Nick J. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 7, p. 517-527
|
| Subject: | Markentransfer | Brand extension | Produktentwicklung | New product development | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387522