How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Year of publication: |
2020
|
---|---|
Authors: | Chang, Chingching |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 5, p. 613-632
|
Subject: | Verbraucher | Consumers | Markenartikel | Brand | Bespielte Medien | Pre-recorded media |
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