How brands craft national identity
Michael B. Beverland, Giana M. Eckhardt, Sean Sands, Avi Shankar
| Year of publication: |
2021
|
|---|---|
| Authors: | Beverland, Michael B. ; Eckhardt, Giana M. ; Sands, Sean ; Shankar, Avi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 4, p. 586-609
|
| Subject: | brands | we-ness | national identity | New Zealand | cultural branding | Markenführung | Brand management | Neuseeland | Nationalkultur | National culture | Markenartikel | Brand | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucaa062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799017